Did you know that there’s a process for behavior change that you can implement in your organization? This process, equally applicable to small or large organizations, includes the definition of values as distinguishing characteristics of a company. Your values, together with your mission and vision, become the key statements that guide your organization through its growth and development in the years to come.
Behavior is observable and has an impact on others. Is it possible that some behaviors could produce results and at the same time have a very negative effect on the culture of the organization and on its customer base, or even be illegal? Absolutely. Read the news to see ample examples, from major banks abusing the rights of their customers to automobile manufacturers hiding the truth from their buyers, to companies illegally copying their competitors. Imagine the cost of these behaviors on the organization when they’re caught. A major automobile manufacturer agreed to pay $14.7 billion in damages for misrepresenting an important feature of their cars to the public. And this cost doesn’t include the negative impact on its image, which will no doubt negatively affect future sales. Such a cost could put many companies out of business.
Avoiding this type of situation is obviously a top priority for your company, whether you’re global or local. No one should be allowed to behave in a way that could negatively impact the organization. You might wish to do an analysis of the perception of the top team or a group of people in your organization as to the type of behaviors they’re witnessing. We’ve developed a process that will enable you to avoid negative behaviors and promote the positive ones. It all starts with the core values.
There are four steps to this process:
- Define corporate/company values.
- Define pinpointed behaviors aligned with values.
- Change your behaviors.
- Facilitate change in others.
Let’s examine each of the four steps and talk about ways you can apply them to your own business.