Most people draw a clear distinction between work and life. “It’s just business,” “I am a different person at work,” and so forth However, what if we infused some of the beauty of the intimate into the formal realm?
I’m finding more and more similarities between my personal and professional lives as I work in marketing. I am a human with human experience, thus this makes sense. There will inevitably be some coincidences.
Here are seven laws of success in both your personal and business life as an entrepreneur;
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1. The pure potentiality law
According to this law, we are all made of pure potential. This thought reminds me of the American ideal, which is that we can achieve anything we set our minds to if we work hard and persevere.
However, understanding who you are is essential to realizing your potential. My first thought when it comes to business is your brand strategy. How well-aware are you of your goal, purpose, unique selling point, and DNA? To what extent do your clients know it?
Human purchasing decisions are often heavily influenced by our perceptions of a brand. Are we aware of our beliefs? If yes, how do we get in touch with them? Any brand that knows how to speak to the correct audience about its own values and ideas has limitless possibilities.
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2. The law of giving
Giving and giving without expecting or demanding anything in return is one of my personal favorites. ‘Download this whitepaper in exchange for your email address’ is a common marketing tactic (yawn). How about just giving it away for free? What if you could offer genuine, personalized value without expecting anything in return?
I’m not advocating that you offer all of your services for free; rather, I’m asking you to consider what you can contribute without expecting anything in return. I frequently receive comments from new college graduates who are trying to find work. I offer them a coffee, either online or in person, to discuss their interests and provide advice for places to search or individuals to connect with, even though I don’t have any employment opportunities.
Though at times it may seem excessive, I see this as fostering the kind of atmosphere I wish I had during my professional years. In order to market a lead, I do a complimentary 30-minute call. I ask them questions and listen to their responses for fifteen to twenty minutes, and then I spend the remaining time telling them what I believe they should do. Not for sale. All I’m saying is what they need to start, stop, and work on.
Many people asked me why I shared so much information when they could get it elsewhere or do it themselves with that knowledge. They will if they so choose. However, I would rather that they have the expertise to do it in a way that will benefit them and spare them from aggravation, wasted time, and money. If they want to do it with me, that doesn’t always matter.
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3. The karma law
It’s a well-known fact that you get what you give. Money is one of the main connections I can think of. How can you expect others to invest in and spend money on you as a business owner if you are frugal with your own? It is not logical.
You have to behave in a way that aligns with your desires. You must believe in yourself if you want other people to believe in you. Why not make a purchase from them if you want brands to buy from you? When I connect well with someone, I strive to purchase, use, or sample their good or service. After that, I write them to let them know what happened. Give them all the credit for the amazing creation that they made. As they say, “What goes around comes around,” and I want to leave a legacy of honoring and assisting those who have accomplished great things, as well as recognizing the many contributions that went into it.
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4. The least effort law
It’s all about letting things happen naturally. There are always meetings, deadlines, and to-do lists for business owners. It could feel very draining. Working with what seems simple and thrilling is sometimes the best course of action.
I was an expert at time blocking once. With all I needed to get done and then some, my calendar resembled a Tetris game. Looking at it now, I wonder what has to get done and what would be enjoyable to complete today.
It will be terrible to force myself to sit down and write an essay while I’m depressed and pressured. Taking the easiest route is what I would prefer to do. Work with what feels right and what functions. Sometimes, after working on a project for half of its completion, I realize I need to start over because of my resistance. reframe it by asking yourself what you actually want to accomplish and how you can help. You feel invincible when you’re in the flow. You feel wonderful, the work is amazing, and it’s no longer a chore.
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5. The intention and desire law; and 6. The detachment law
I purposefully combined these two rules since, in my opinion, they encompass all of the fundamental ideas of manifestation. Your desires are the first thing you do. These are known as your goals in business, and they should include more than just how much money you hope to make.
These things are legally permitted, but we must let go of our attachment to the result. Speaking your mind is one thing, but demanding that something be done a certain manner in order to live up to your standards is quite another.
It all comes down to relinquishing power, which may be quite difficult for business owners. I can speak from personal experience when I say that I have made a ton of business mistakes, all of which I firmly believed to be the proper decisions at the time. They made me reconsider my desires. I didn’t want ten extra clients, five more staff members, or a course. I desired a company that seemed to fit with my interests and abilities.
Rather than offering business owners what they said they needed, I wanted to change the nature of my services to what I knew they actually required. My business truly seemed to succeed when I was able to let go of my preconceived notions about how it would appear.
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7. The dharma law
There’s a cause and a purpose for our presence here. Are you in sync with your own? Consider it. If I asked you what you do and why, how would you respond? To do good in this world, you don’t have to be the Dalai Lama, but you still have to be making a difference. It feels consistent with your values and views, and you are aware of what that is. This law, in my opinion, is revolutionary and has forced me to consider what kind of legacy I want to leave behind. I made a scholarship and offered my services to teach marketing to middle school students and to deliver free lectures because of this. I want them to understand that everything is conceivable—or, in Deepak’s words, Purely Potential.
What percentage of these laws do you think you can apply to your life and career? This isn’t a blueprint for how to live or work, but if you allow it, I believe it aligns the possibility for a more fulfilling experience in your business.
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